ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The rise of generative artificial intelligence has changed how firms create their own content and how they monitor content that appears on search engines.
While developing keyword targets is challenging in B2B industries, several publicly-available sources can provide valuable suggestions.
The digitization of B2B selling opens unprecedented international opportunities if accompanying paid search strategies are localized.
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