The 5 Types of B2B CMOs Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary. April 1, 2024
Customer Journey Management Capability in Business-to-Business Markets: Its Bright and Dark Sides and the Overall Impact on Firm Performance (Homburg and Tischer 2023) Although effective customer journey management can increase firm performance, how it is achieved can be costly. June 25, 2023