marketing – Page 2

What Changes Are B2B Marketers Anticipating to Their Budgets Next Year?

As B2B marketers forecast how they will spend their allotted resources in 2023, a recent survey revealed similarities and areas of divergence.

January 8, 2023

The Rise of the LinkedIn B2B Influencer

The rise of B2B influencers, particularly on LinkedIn, is a trend worth noting and a marketing approach worth examining for B2B firms.

August 30, 2022

B2B CMOs: Here Are Six Key Insights To Drive Growth And Strengthen Performance

With numerous levers available to B2B CMOs with a revenue growth focus, six key actionable items have emerged from a large-scale survey.

June 23, 2022

What’s Next In B2B Content? Five Important Focus Areas For 2022

Forbes outlines several important “calls to action” for B2B marketers in 2022.

January 30, 2022

Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management (Vomberg, Homburg, and Gwinner 2020)

Reacquiring lost customers is, in part, facilitated by company cultures that are moderately tolerant of failure.

August 2, 2021

Common Language Marketing Dictionary

The Common Language Marketing Dictionary can help define key terms for marketers.

May 27, 2021

The 2020 State of Digital Marketing

As digital marketing trends continue to evolve, Altimeter provides an overview of results following a survey of senior digital marketers. The findings outline current and future areas of focus for digital marketers.

February 16, 2021

What Creativity In Marketing Looks Like Today

As marketers sometimes we feel like we are stuck in a never-ending loop of creation and idea generation. Once you finish one campaign – off to the next! This article in the Harvard Business Review provides a mix of B2C and B2B examples of innovative ways that companies have adjusted to think beyond marketing. Operating like a startup could be the key to staying agile.

January 27, 2018

ISBM Pulse: marketing

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