ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: measurement

The State of B2B Marketing Measurement in 2023: Five Key Observations

To more effectively measure marketing’s impact, B2B organizations must be aware of five key insights.

January 14, 2024

The Power of Partnership: How the CEO-CMO Relationship Can Drive Outsize Growth

Although a strong partnership between the CEO and the CMO can drive growth, there are three key sources of friction that organizations must first overcome.

November 26, 2023

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers

Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.

May 22, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

ISBM Pulse: measurement

Category

Topics

All Archives by Month

The State of B2B Marketing Measurement in 2023: Five Key Observations

The Power of Partnership: How the CEO-CMO Relationship Can Drive Outsize Growth

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers

B2B Pulse Login

New User Registration