messaging – ISBM

Next-Gen B2B Sales: How Three Game Changers Grabbed the Opportunity

In a new generation of B2B selling, successful companies effectively employ three key tactics.

March 18, 2024

Godfrey: How to Adapt Your B2B Messaging During COVID-19

The COVID-19 crisis affects many functions of an organization. Focusing on messaging, Godfrey formulated advice on how to adapt communication. Varying from email campaigns to (virtual) sales calls and social media plans, both content and tone require attention. The advice has been summarized by five tips.

June 5, 2020

ISBM Pulse: messaging

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Next-Gen B2B Sales: How Three Game Changers Grabbed the Opportunity

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