ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to 

ISBM Pulse: Millennials

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Bringing Millennials to Meaning (Nell Derick Debevoise)

Millennials – born between 1981 and 1997 – are the largest generation in the workplace today. They’re at B2B organizations too, and like each generation, they have unique needs, strengths, and expectations from their employers. A driving force in the Millennial character is their ambition to do good and find meaning in their work. They, more than any previous generation, believe that business has a responsibility to do good for society, as well as making money. This tech savvy, entrepreneurial generation is often seen as a challenge for employers, but represents huge potential for innovation and growth if properly engaged. In this one hour webinar, Nell Derick Debevoise discusses how you can take advantage of this Millennial opportunity by helping them find meaning in their work.