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ISBM Pulse: new product

Although AI possesses the potential to assist in the NPD process, implementation rates are often low.

May 9, 2024

To succeed in new product development, the role of operations should be emphasized.

December 3, 2023

In business markets, the impact of advertising can have a long-run impact on the purchasing of new products.

September 10, 2023

Leading companies producing complex and innovative cyber-physical products follow a three-phased process.

August 13, 2023

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Phone: 814-863-2782
Email: isbm@psu.edu

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University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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