Winning the ‘Product Innovation Game’: The 2030 Mandate for Manufacturers To succeed in new product development, the role of operations should be emphasized. December 3, 2023
Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses (Thomas, Goic, and Kalyanam 2023) In business markets, the impact of advertising can have a long-run impact on the purchasing of new products. September 10, 2023
Leading Practices: Iterative Cycles Enable Rapid Delivery of Complex, Innovative Products Leading companies producing complex and innovative cyber-physical products follow a three-phased process. August 13, 2023