ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: NPD

Although AI possesses the potential to assist in the NPD process, implementation rates are often low.

May 9, 2024

AI is already transforming the way firms conceive, develop, and launch new products. But where and how do you begin this journey?

January 7, 2024

A recent survey of ISBM member firms revealed that AI adoption is poised to grow.

November 19, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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