ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Marketers should look deeper into several metrics to set their budgets, not just their peers’ spending.
To succeed in new product development, the role of operations should be emphasized.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
As the demand for B2B services grows, so do the challenges for new entrants providing them.
Although the financial footprint of midsize B2B customers is large, making headway with them requires a revised approach.
As B2B marketers forecast how they will spend their allotted resources in 2023, a recent survey revealed similarities and areas of divergence.
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