An Unconstrained Future: How Generative AI could Reshape B2B Sales Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions. October 28, 2024
Should B2B Start-Ups Invest in Marketing? (Mintz and Lilien 2024) Although investments in systematic marketing increase firm valuation for early stage B2B start-ups, recent research finds that fewer than half choose to invest in it. April 22, 2024