The ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales
In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn.
October 8, 2023
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Menu
Menu
