ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
Currently, B2B marketers are using AI primarily to gather better data and insights, increase efficiency, and achieve time savings.
The rise of generative artificial intelligence has changed how firms create their own content and how they monitor content that appears on search engines.
Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
Over 60% of organizations report plans to increase technology spending in 2024.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
B2B event marketing can be improved through the use of artificial intelligence.
By meticulously mapping a customer’s buying journey, B2B companies can enhance customer experiences.
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