ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
Over 60% of organizations report plans to increase technology spending in 2024.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
B2B event marketing can be improved through the use of artificial intelligence.
By meticulously mapping a customer’s buying journey, B2B companies can enhance customer experiences.
As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.
B2B outperformers in tech and telecom industries go to market more effectively than their competitors by focusing on four key areas.
Although effective customer journey management can increase firm performance, how it is achieved can be costly.
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