ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: personalized

Companies continue to increase the number of ways they use genAI to personalize buyer experiences.

October 21, 2024

Successful B2B companies seamlessly implement omnichannel customer experiences.

September 30, 2024

Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.

June 24, 2024

B2B event marketing can be improved through the use of artificial intelligence.

February 11, 2024

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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