ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: platforms

In a recent report, marketing outperformed blogs, customer success stories, and case studies.

July 1, 2024

Frontline marketers will experience the future of artificial intelligence in three phases.

January 21, 2024

Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.

November 5, 2023

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Phone: 814-863-2782
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Phone: 814-863-2782
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Email: ISBM@psu.edu

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