The Adoption of AI in New Product Development (Cooper and Brem 2024) Although AI possesses the potential to assist in the NPD process, implementation rates are often low. May 9, 2024
Diversifying Your B2B Paid Media Portfolio: When Does it Make Sense? Although paid media advertising approaches are often designed with B2C companies in mind, it also provides substantial upside for B2B companies. June 12, 2023