Revolution or Evolution: A Study of the Adoption of AI in New-Product Development A recent survey of ISBM member firms revealed that AI adoption is poised to grow. November 19, 2023
Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology. July 16, 2023