ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
To make the case for sustainable business processes, managers can take one of three approaches.
Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.
Although B2B sellers frequently offer discounts to targeted buyers, they may unknowingly be sacrificing profit from other buyers.
In both favorable and unfavorable market conditions, B2B firms that embrace growth analytics are better poised for success.
By becoming “customer-obsessed,” B2B firms can be better oriented for future growth and value creation.
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