ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
To make the case for sustainable business processes, managers can take one of three approaches.
Across several product categories, the importance of B2B brands in driving sales continues to grow.
B2B marketers can optimize their short-term resource allocation in four key ways during economic downturns.
Although effective customer journey management can increase firm performance, how it is achieved can be costly.
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