ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: promotion

Currently, B2B marketers are using AI primarily to gather better data and insights, increase efficiency, and achieve time savings.

February 17, 2025

B2B thought leadership is an increasingly effective way to demonstrate value to customers.

February 18, 2024

For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.

April 9, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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