AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators (Arora, Chakraborty, and Nishimura 2024) For both qualitative and quantitative research tasks, LLMs are a significant resource for human researchers. December 30, 2024
The B2B Marketing Benchmark: A Global Look at the State of B2B Marketing A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years. June 19, 2023