ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Platform-level buyer protection insurance can not only increase purchases from buyers, but also, accelerate customer acquisition for sellers.
Most companies are not in the business of acting on hunches. Gut feelings aren’t usually the foundation of a growth strategy. But sometimes the evidence is hard to extract or even put to the test. This article from Ivey Business Journal gives guidance for decision makers who are ready to pursue data in a more aggressive and relevant way.
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