ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
Although most firms strive to receive positive customer references, the elements within each reference can drastically change their impact on firm value.
Social Selling may be the new platform for your B2B sales force. This Harvard Business Review article provides ways your salespeople can use social media to engage with buyers who don’t want to face a sales pitch. Social Selling is the solution to achieving a more customer-centric experience that adds an element of fun.
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