ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: relationship

B2B buyers are increasingly seeking energy solutions that provide security, reliability, decarbonization, and lower costs.

March 17, 2025

B2B brand investments can attract purchasers and lower customer churn.

September 2, 2024

Firms can evaluate the state of their B2B relationships by measuring customer health.

June 17, 2024

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu