ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: reputation

3 B2B Marketing Trends Reshaping Software Buying in 2024

Over 60% of organizations report plans to increase technology spending in 2024.

May 20, 2024

The 5 Types of B2B CMOs

Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.

April 1, 2024

The Design of B2B Customer References: A Signaling Theory Perspective (Boyd, Sese, and Tillmanns 2023)

Although most firms strive to receive positive customer references, the elements within each reference can drastically change their impact on firm value.

July 30, 2023

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Phone: 814-863-2782
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Email: ISBM@psu.edu

ISBM Pulse: reputation

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3 B2B Marketing Trends Reshaping Software Buying in 2024

The Design of B2B Customer References: A Signaling Theory Perspective (Boyd, Sese, and Tillmanns 2023)

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