The 5 Types of B2B CMOs Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary. April 1, 2024
The Design of B2B Customer References: A Signaling Theory Perspective (Boyd, Sese, and Tillmanns 2023) Although most firms strive to receive positive customer references, the elements within each reference can drastically change their impact on firm value. July 30, 2023