ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Improving your brand as an employer requires emphasizing several internal and external processes.
Across several product categories, the importance of B2B brands in driving sales continues to grow.
Although effective customer journey management can increase firm performance, how it is achieved can be costly.
Although growth can come from securing new contracts and partnerships, reinforcing existing customer relationships is imperative.
In determining areas of focus for 2023, B2B marketers should emphasize increased digitization of processes.
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