ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
B2B marketers can optimize their short-term resource allocation in four key ways during economic downturns.
In business markets, the impact of advertising can have a long-run impact on the purchasing of new products.
A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.
Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.
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