ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: RFP

Unlocking Profitable B2B Growth Through GenAI

From evaluating potential buyers to providing real-time research assistance, the use cases for generative AI continue to grow.

March 31, 2025

Five Ways B2B Sales Leaders Can Win with Tech and AI

AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.

March 3, 2025

GenAI and the Path to Profit in B2B Sales

B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.

January 14, 2025

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475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

ISBM Pulse: RFP

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Unlocking Profitable B2B Growth Through GenAI

Five Ways B2B Sales Leaders Can Win with Tech and AI

GenAI and the Path to Profit in B2B Sales