ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Video content can help B2B brands stand out in a crowded search environment.
A survey of 1,500 B2B thought leaders revealed that building trust through video content creation is a critical goal.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
In a recent report, marketing outperformed blogs, customer success stories, and case studies.
B2B marketers can optimize their short-term resource allocation in four key ways during economic downturns.
A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.
Although paid media advertising approaches are often designed with B2C companies in mind, it also provides substantial upside for B2B companies.
Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.
In this presentation by Vince Kostelnik and Neal Rabogliatti on the ROI on Digital Marketing, you learn:
The importance of selecting the relevant keyword search phrases
How to choose the most effective channels that address your target audience preferences
Aligning websites and the content of each Inbound tactic to Search Engine algorithms to rank on page 1
And a dive into Google Analytics
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