ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
There is a tremendous gap between C-suite perceptions of sales and marketing alignment and that of professionals across both functions.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.
In a recent report, marketing outperformed blogs, customer success stories, and case studies.
Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
B2B outperformers in tech and telecom industries go to market more effectively than their competitors by focusing on four key areas.
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