
The State of Chatbots in B2B Demand Generation
Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.
Following socially irresponsible behaviors, firms must carefully select what type of CSR efforts to engage in.
A survey of 50 global B2B leaders revealed five key strategies that can ensure a successful sales future.
Investments in firstline sales managers, sales transformation initiatives, and e-commerce are three critical areas of emphasis for B2B firms.
For newly hired salespeople, decentralized onboarding programs may provide significant performance benefits over centralized programs.
To weather economic downturns, B2B sales leaders must focus on several key strategic areas.
With consumers increasingly preferring self-guided purchase journeys, producing engaging firm-generated content has become more important than ever.
An effective B2B software as a service marketing strategy is comprised of purposeful actions at four key stages.
Harnessing the full potential of an omnichannel approach requires the consideration of four key strategies.
In the new business-to-business environment, sales growth is likely to come from investments in more selling channels.
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