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Why B2B Marketers Can’t Afford to Ignore Video Marketing
In a recent report, marketing outperformed blogs, customer success stories, and case studies.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
In a recent report, marketing outperformed blogs, customer success stories, and case studies.
Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
B2B outperformers in tech and telecom industries go to market more effectively than their competitors by focusing on four key areas.
In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
A recent survey of B2B buyers revealed their preferences for content type, delivery, and timing.
B2B companies that are thriving are more likely to be on the cutting edge of five key trends.
For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.
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