sales – ISBM

Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.

March 7, 2023

Following socially irresponsible behaviors, firms must carefully select what type of CSR efforts to engage in.

January 15, 2023

A survey of 50 global B2B leaders revealed five key strategies that can ensure a successful sales future.

November 30, 2022

Investments in firstline sales managers, sales transformation initiatives, and e-commerce are three critical areas of emphasis for B2B firms.

November 4, 2022

For newly hired salespeople, decentralized onboarding programs may provide significant performance benefits over centralized programs.

August 25, 2022

To weather economic downturns, B2B sales leaders must focus on several key strategic areas.

August 7, 2022

With consumers increasingly preferring self-guided purchase journeys, producing engaging firm-generated content has become more important than ever.

July 15, 2022

An effective B2B software as a service marketing strategy is comprised of purposeful actions at four key stages.

July 5, 2022

Harnessing the full potential of an omnichannel approach requires the consideration of four key strategies.

May 12, 2022

In the new business-to-business environment, sales growth is likely to come from investments in more selling channels.

May 8, 2022

ISBM Pulse: sales