ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Because AI can be integrated into so many aspects within the sales function, organizations must have a clear vision for its role.
Video content can help B2B brands stand out in a crowded search environment.
The increased reliance of buyers on AI-curated research results requires sellers to re-think their content strategies.
Top performing B2B companies have integrated AI across many processes.
B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.
There is a tremendous gap between C-suite perceptions of sales and marketing alignment and that of professionals across both functions.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.
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