ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: salespeople

Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.

October 28, 2024

By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases.

October 14, 2024

For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.

April 9, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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