Unlocking Profitable B2B Growth Through GenAI From evaluating potential buyers to providing real-time research assistance, the use cases for generative AI continue to grow. March 31, 2025
The B2B Buyer’s Journey Isn’t Linear By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases. October 14, 2024