ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: satisfaction

Attendee preferences for B2B events continue to evolve following the increased digitization brought forth by the COVID-19 pandemic.

June 16, 2025

Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.

April 1, 2024

Although effective customer journey management can increase firm performance, how it is achieved can be costly.

June 25, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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