ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases.
Successful B2B companies seamlessly implement omnichannel customer experiences.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.
B2B companies that are thriving are more likely to be on the cutting edge of five key trends.
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