seller – ISBM

Leveraging Growth Analytics for B2B Sales

In both favorable and unfavorable market conditions, B2B firms that embrace growth analytics are better poised for success.

July 9, 2023

Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets (Kumar et al. 2023)

With the rise of group purchasing organizations, determining the optimal relationship between buyers and sellers has become an even greater challenge.

February 19, 2023

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Leveraging Growth Analytics for B2B Sales

Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets (Kumar et al. 2023)

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