ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: software

As B2B software increasingly includes access to AI agents, vendors are faced with a variety of pricing options.

September 29, 2025

AI experimentation is a key driver in strong revenue growth for B2B software firms.

June 3, 2024

Over 60% of organizations report plans to increase technology spending in 2024.

May 20, 2024

Leading companies producing complex and innovative cyber-physical products follow a three-phased process.

August 13, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

B2B Pulse Login