In B2B, Being Good Is Good for Business B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business. August 20, 2023
Customer Journey Management Capability in Business-to-Business Markets: Its Bright and Dark Sides and the Overall Impact on Firm Performance (Homburg and Tischer 2023) Although effective customer journey management can increase firm performance, how it is achieved can be costly. June 25, 2023