ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
For both qualitative and quantitative research tasks, LLMs are a significant resource for human researchers.
Successful B2B companies seamlessly implement omnichannel customer experiences.
Although buyers increasingly report prioritizing sustainable products and services, they are often underwhelmed by seller offerings.
93% of customers think that influencer marketing helps achieve business goals.
Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.
A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.
In this webinar, John DeSarbo and Rachael Travis of ZS Associates present the results of a survey among manufacturers and distributors about the most important challenges inhibiting growth for their businesses. They focus on the top challenge: new customer acquisition.
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