ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The often employed Stage-Gate system can be enhanced by considering sustainability-related aspects of new product development.
Over one-third of B2B buyers are willing to change suppliers today if their sustainability needs are not met.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
Although buyers increasingly report prioritizing sustainable products and services, they are often underwhelmed by seller offerings.
McKinsey & Company has identified 15 technology trends for 2024.
To make the case for sustainable business processes, managers can take one of three approaches.
B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business.
A critical disconnect exists between what customers report caring about and what B2B firms emphasize in their branding efforts.
The goals of the 2021 ISBM B2B Trend Study© are (1) to identify research priorities for the academic B2B marketing community and (2) to guide course content and other offerings for the corporate ISBM community.
Just over a week ago, the Yale School of Management organized their Business Sustainability Summit to commemorate the 50th anniversary of Earth Day. The conference was held virtually as a result of the COVID-19 pandemic. Several business leaders shared details on the sustainability initiatives deployed at their organizations.
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