Eco-State-Gate: Building Sustainability Into Product Innovation (Cooper 2024) The often employed Stage-Gate system can be enhanced by considering sustainability-related aspects of new product development. December 23, 2024
Seven Reasons There’s a B2B Buy-Sell Gap on Sustainability Over one-third of B2B buyers are willing to change suppliers today if their sustainability needs are not met. December 16, 2024
How to Master the Art of Selling Sustainability Although buyers increasingly report prioritizing sustainable products and services, they are often underwhelmed by seller offerings. September 9, 2024
Technology Trends Outlook 2024 McKinsey & Company has identified 15 technology trends for 2024. August 5, 2024
Make a Stronger Business Case for Sustainability To make the case for sustainable business processes, managers can take one of three approaches. July 22, 2024