ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: targeting

Marketers Must Embrace AI To Augment B2B Event Success

B2B event marketing can be improved through the use of artificial intelligence.

February 11, 2024

Forrester Predicts a Turbulent Year for B2B Marketers in 2024

Forrester makes five predictions relevant to B2B marketers for 2024.

December 17, 2023

Outlook for B2B Marketing: A Market in Transformation

Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.

August 27, 2023

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475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

ISBM Pulse: targeting

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Marketers Must Embrace AI To Augment B2B Event Success

Forrester Predicts a Turbulent Year for B2B Marketers in 2024

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