ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
McKinsey & Company has identified 15 technology trends for 2024.
Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
B2B telecom growth will come in four key areas: broadband, enterprise network solutions, enterprise communication services, and 5G.
B2B firms project increased spending in a variety of industries, notably cybersecurity.
Across several product categories, the importance of B2B brands in driving sales continues to grow.
Forrester makes five predictions relevant to B2B marketers for 2024.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets