ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
There is a tremendous gap between C-suite perceptions of sales and marketing alignment and that of professionals across both functions.
McKinsey & Company has identified 15 technology trends for 2024.
Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
B2B telecom growth will come in four key areas: broadband, enterprise network solutions, enterprise communication services, and 5G.
B2B firms project increased spending in a variety of industries, notably cybersecurity.
Across several product categories, the importance of B2B brands in driving sales continues to grow.
Forrester makes five predictions relevant to B2B marketers for 2024.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
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