Next-Gen B2B Sales: How Three Game Changers Grabbed the Opportunity
In a new generation of B2B selling, successful companies effectively employ three key tactics.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
In a new generation of B2B selling, successful companies effectively employ three key tactics.
B2B telecom growth will come in four key areas: broadband, enterprise network solutions, enterprise communication services, and 5G.
B2B firms project increased spending in a variety of industries, notably cybersecurity.
Across several product categories, the importance of B2B brands in driving sales continues to grow.
Forrester makes five predictions relevant to B2B marketers for 2024.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
By becoming “customer-obsessed,” B2B firms can be better oriented for future growth and value creation.
For B2B marketers, investments in channel relationships are a key area of focus in 2023.
Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.
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