ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
A recent webinar by Bain & Company outlined how B2B firms can grow successfully given 2025’s many challenges.
B2B marketplaces can provide exciting opportunities and challenging governance choices.
Over half of recently surveyed companies plan to increase telecommunications and technology spending this year.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
There is a tremendous gap between C-suite perceptions of sales and marketing alignment and that of professionals across both functions.
McKinsey & Company has identified 15 technology trends for 2024.
Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
B2B telecom growth will come in four key areas: broadband, enterprise network solutions, enterprise communication services, and 5G.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets