ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: touchpoint

By meticulously mapping a customer’s buying journey, B2B companies can enhance customer experiences.

January 28, 2024

The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.

October 1, 2023

Although effective customer journey management can increase firm performance, how it is achieved can be costly.

June 25, 2023

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475 Shortlidge Rd
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Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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