B2B Brand Investments Are Increasing, But Maybe Not Where You Think The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content. October 1, 2023
Customer Journey Management Capability in Business-to-Business Markets: Its Bright and Dark Sides and the Overall Impact on Firm Performance (Homburg and Tischer 2023) Although effective customer journey management can increase firm performance, how it is achieved can be costly. June 25, 2023