ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The rise of generative artificial intelligence has changed how firms create their own content and how they monitor content that appears on search engines.
AI experimentation is a key driver in strong revenue growth for B2B software firms.
Although paid media advertising approaches are often designed with B2C companies in mind, it also provides substantial upside for B2B companies.
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