ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: transactions

Energy and materials companies are increasingly investing in e-commerce and generative artificial intelligence.

May 28, 2025

B2B marketplaces can provide exciting opportunities and challenging governance choices.

April 14, 2025

Successful B2B companies seamlessly implement omnichannel customer experiences.

September 30, 2024

According to Forrester, younger and older B2B buyers have different decision-making processes and sources of value.

April 8, 2024

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Email: isbm@psu.edu

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University Park, PA 16802
Phone: 814-863-2782
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Email: ISBM@psu.edu

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