value – ISBM

The 5 Types of B2B CMOs

Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.

April 1, 2024

The Design of B2B Customer References: A Signaling Theory Perspective (Boyd, Sese, and Tillmanns 2023)

Although most firms strive to receive positive customer references, the elements within each reference can drastically change their impact on firm value.

July 30, 2023

Leveraging Growth Analytics for B2B Sales

In both favorable and unfavorable market conditions, B2B firms that embrace growth analytics are better poised for success.

July 9, 2023

B2B Buyers Outline Their Most Valuable Content Types at Each Stage of the Purchase Journey

A recent survey of B2B buyers revealed their preferences for content type, delivery, and timing.

May 15, 2023

The goals of the 2021 ISBM B2B Trend Study© are (1) to identify research priorities for the academic B2B marketing community and (2) to guide course content and other offerings for the corporate ISBM community.

October 1, 2021

ISBM Pulse: value

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The Design of B2B Customer References: A Signaling Theory Perspective (Boyd, Sese, and Tillmanns 2023)

Leveraging Growth Analytics for B2B Sales

B2B Buyers Outline Their Most Valuable Content Types at Each Stage of the Purchase Journey

2021 ISBM B2B Trends Study

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