ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
As B2B software increasingly includes access to AI agents, vendors are faced with a variety of pricing options.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
Although buyers increasingly report prioritizing sustainable products and services, they are often underwhelmed by seller offerings.
Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.
Firms can evaluate the state of their B2B relationships by measuring customer health.
Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.
Although most firms strive to receive positive customer references, the elements within each reference can drastically change their impact on firm value.
In both favorable and unfavorable market conditions, B2B firms that embrace growth analytics are better poised for success.
A recent survey of B2B buyers revealed their preferences for content type, delivery, and timing.
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